We aim to empower our families from pregnancy through the toddlerhood stages by providing holistic evidence based guidance in a compassionate manner. Our mission is to provide affordable and accessible support for families through a coaching and peer model approach. helping parents navigate through lactation challenges, sleep challenges, self care, nutrition, recovery, emotional support and more. 

Meet our team

Hali Shields, IBCLC & NBC-HWC

Founder of Figgi

Hali holds a bachelor’s in health science and is a  certified birth and postpartum doula, International Board Certified Lactation Consultant, National Board Certified Health and Wellness Coach and yoga instructor. She has a particular interest in women’s functional medicine and nutrition and received a certificate from Integrative Institute for Nutrition  and Integrative Women’s Health Institute. Hali enjoys helping parents build self confidence during the postpartum period with her deep knowledge and compassionate, sincere disposition. She focuses on a whole person approach understanding that wellness involves many facets. She has worked in the mental health space as a CBT trained health coach and recently completed her training with Postpartum Support International.

There is something magical about the postpartum phase. However, as a new parent you find yourself caring for a brand new, always famished, sometimes inconsolable little being. New parents are often stretched super thin, both physically and emotionally. She loves being able to bridge the gap in support while building a new parent’s self confidence. She has been working in the field for over 13 years.

Hali grew up in St.Augustine, FL but currently splits her time between Miami, FL and Mexico City, Mexico. As a former ballet dancer she enjoys taking barre classes, traveling and creating delicious meals

Specialties: Feeding Concerns, Food Sensitivities, Postpartum Behavioral Health, Hormone Balancing, Mind/Body Connection, Stress Reduction

Services offered: Birth and Postpartum Doula, Lactation Consulting, Sleep Consulting, Health Coaching, Perinatal education

Briana Smith, MPH

Briana Smith is an IBFA Certified Birth Doula, Postpartum Doula, Childbirth Educator, Breastfeeding Peer Counselor, and an IPPA Certified Placenta Encapsulation Specialist. Briana received her BS in Public Health from the University of North Carolina at Greensboro, where her passion for maternal and reproductive health sparked. She went on to receive her Master in Public Health from East Carolina University.

After working as a birth doula, she recognized the lack of support families had during the postpartum period. Briana is passionate about providing evidence-based, unbiased education surrounding newborn care, newborn sleep, and infant feeding. This philosophy allows her families to make their own informed decisions, by arming them with the information they need to feel confident in their parenting roles.

Briana is the Advocacy Director for the International Cesarean Awareness Network, a helpline volunteer for Postpartum Support International (PSI) and she also facilitates the NICU Parents group for PSI. Briana has completed PSI’s Components of Care and is currently enrolled in a Human Lactation program to become an Internationally Board Certified Lactation Consultant.

Briana currently lives in North Carolina with her son and partner. She absolutely loves the beach (her dream is to own a boat one day), but also loves snuggling up in a blanket with hot chocolate in a log cabin in the winter time (ah, there’s her New Englander side!)

Specialties: Perinatal Mood and Anxiety Disorders, Vaginal Birth After Cesareans, Birth Advocacy & Reproductive Justice, Single Parents, Pregnancy and Infant Loss, Sexual Trauma & Assault Survivors

Services offered: Birth and Postpartum Doula,  Perinatal education

Kathy UY, DPT

Kathy has a Doctor of Physical Therapy from Boston University  and is a National Board Certified Health and Wellness Coach. With an avid interest in women’s health and pelvic health, she has received a coaching certificate from the Integrative Women’s Health Institute. Kathy is passionate about providing coaching for new parents, helping them recover well and thrive conquering the challenges new parents face. She focuses on a mindfulness and holistic approach for the overall wellness of the individual; mindset and building resilience are essential. 

Nurturing a growing child can be challenging on a person’s body. Birth stories are varied and can be difficult. Kathy loves working with new parents on helping them recover and heal. She works by supporting new parents on navigating a new and improved normal while on their journey to better health and flourishing in their new environment. 

Kathy grew up in the Philippines but has called New York home for 17 years. 

Specialties: Pelvic Health, Migraines

Services Offered: Health Coaching, Pelvic Floor Health Coaching 

Noelle Collins Hofer

Noelle has worked as a postpartum doula, newborn care specialist and sleep consultant since 2004. As well as raising her own six children, she has been a nanny to babies, toddlers, preschoolers and older children. Noelle has a varied background (music educator…yoga instructor) that allows her to connect with families just where they are. She’s been called a Baby Whisperer for her ability to bring calm into the chaos of raising a family.

Noelle knows firsthand that not all babies are alike, and she loves helping parents discover the best ways to connect with the new little person in their lives. The foundation of Noelle’s doula work is to “mother the new parent” by offering care, nurture and support. In a culture where opinions abound, Noelle provides evidence based information and allows the new family to grow on the course that feels right for them. Noelle’s passion for families doesn’t end with the newborn phase.  She recognizes that families continue to need guidance and that “sounding board” as babies become toddlers, preschoolers and beyond!

Noelle grew up in central Iowa but has called Denver home for 20 years.

Specialties: Sleep Hygiene and Training, Perinatal Mood and Anxiety Disorders, Sibling Preparedness,  Older Babies and Toddlers, Mind/Body Connection

Services offered: Postpartum Doula, Sleep Consulting, Perinatal education

Our Values

Empathy & Non-Judgement

Our role is to listen to your needs and goals as a parent. We provide empathic guidance, compassion and nonjudgement. No two families are alike and we respect your differences.

Diversity & Inclusion

We support all families and all parents. Every family is unique but all families deserve access to support. We are mindful of our approach and continue to listen from an open heart. 

Multi-Pronged Support

Whether your preference for care is clinical or holistic, we support your decision. Our group coaching sessions will feature a variety of experts who are happy to provide guidance based on their area of expertise, and you are welcome to join if the speaker or the content interests you.

Whole Person Care

Health is not an eat this and feel better kind of thing. Our bodies are incredibly complex and require sleep, movement, nutrition, social wellbeing, and more. We focus on the whole person and offer personalized guidance based on what will work for you and your family.

The Village Approach

Breastfeeding, formula feeding, sleep training, Montessori or gentle holistic parenting…We support you on your journey, no matter what. Our experts provide personalized guidance based on your needs. Our community circles provide you an outlet to vent, ask questions and learn from others on a similar journey.